Why Advertising Online
Since its inceptions the internet has grown to astronomical proportions. It is estimated that the number of people surfing the net is hovering around 1 billion, and growing. So why should you advertise online? With a billion people simply a click away and the ability to minutely track the effectiveness of your ads, you simply can't afford not to use the net to promote your product or service.
Among the biggest advantages of online marketing is the ability to track and measure.
The variety statistics and information we are able to collect is so thorough, that almost anything you want to know about the who, what, where and when can be collected and employed for future campaigns.
With an online ad, we are able to tell you the number of clicks made, the number of impressions, the number of people who looked at the ad, including the viewers age, region & prior web-surfing habits (i.e. shopping online, Etc.).
Needless to say, with offline advertising, a print ad for example, there is no absolute way to track results, leaving the advertiser in the dark as to the true effectiveness, or lack thereof, of the ad. Even if the ad appears to be working, not knowing the details can be an obstacle to the campaign as a whole and for the planning o future work campaigns.
With the internet spreading across the world at a dizzying rate, it is crucial that your business compete in a global scale. Take a look at the following chart to see just how many people can be accessed with just the click of a mouse.
| WORLD INTERNET USAGE AND POPULATION STATISTICS | ||||||
| World Regions | Population ( 2006 Est.) | Population % of World | Internet Usage, Latest Data | % Population ( Penetration ) | Usage % of World | Usage Growth 2000-2006 |
| Africa | 915,210,928 | 14.1 % | 32,765,700 | 3.6 % | 3.0 % | 625.8 % |
| Asia | 3,667,774,066 | 56.4 % | 378,593,457 | 10.3 % | 35.2 % | 231.2 % |
| Europe | 807,289,020 | 12.4 % | 311,406,751 | 38.6 % | 28.9 % | 196.3 % |
| Middle East | 190,084,161 | 2.9 % | 19,028,400 | 10.0 % | 1.8 % | 479.3 % |
| North America | 331,473,276 | 5.1 % | 231,001,921 | 69.7 % | 21.5 % | 113.7 % |
| Latin America/Caribbean | 553,908,632 | 8.5 % | 85,042,986 | 15.4 % | 7.9 % | 370.7 % |
| Oceania / Australia | 33,956,977 | 0.5 % | 18,364,772 | 54.1 % | 1.7 % | 141.0 % |
| WORLD TOTAL | 6,499,697,060 | 100.0 % | 1,076,203,987 | 16.6 % | 100.0 % | 198.1 % |
Where to advertise?
The question that remains is not whether to advertise online, but where. Answering this question is what Goblin Media does best. To learn more about how to make your business grow, please contact us for assistance.
